Visuals used for digital and print assets.
Role: Developed creative concept, selected talent that suited the concept, briefed photographer and stylist in pre-production, art directed photoshoot ensuring all plates were captured to build complex key visuals in post production. Managed and oversaw art retouching with vendors.
Photographer: Dylan Griffin
Stylist: Jennifer Tran
Retoucher: Creative Drive
The Into The Blue campaign comprised over 160 images that found application across Estée Lauder's global markets, serving as visual elements for digital, print, and in-store materials.
Role: Developed creative concept, selected talent that suited the concept, briefed photographer, stylist and CGI house in pre-production, art directed photoshoot ensuring all plates were captured to build complex key visuals in post production. Managed and oversaw art retouching with vendors.
Photographer: Samuel Bristow
Stylist: Jen Tran
Background CG Stills: Steelworks
CG + Motion Artist: Alistair Benchenstein
Retoucher: Creative Drive
This campaign highlights the brand’s year-round gifting services, used for digital and print.
Role: Developed creative concept, selected talent that suited the concept, briefed photographer and stylist in pre-production, art directed photoshoot ensuring all plates were captured to build complex key visuals in post production. Managed and oversaw art retouching with vendors.
Photographer: Greg Delves
Stylist: Anne Dixon
Retoucher: Creative Drive
Visuals used for digital and print assets.
Role: Developed creative concept, selected talent that suited the concept, briefed photographer and stylist in pre-production, art directed photoshoot ensuring all plates were captured to build complex key visuals in post production. Managed and oversaw art retouching with vendors.
Photographer: Carlton Davis
Stylist: Suzy Kim
Retoucher: Creative Drive
The Tartan campaign comprised over 160 images that found application across Estée Lauder's global markets, serving as visual elements for digital, print, and in-store materials.
Role: Developed creative concept, selected talent that suited the concept, briefed photographer, stylist and CGI house in pre-production, art directed photoshoot ensuring all plates were captured to build complex key visuals in post production. Managed and oversaw art retouching with vendors.
Photographer: Matthew Chaves
Stylist: Jen Tran
Retoucher: Velem
Visuals used for digital, print and in-store assets.
Role: Developed creative concept, selected talent that suited the concept, briefed photographer and stylist in pre-production, art directed photoshoot ensuring all plates were captured to build complex key visuals in post production. Managed and oversaw art retouching with vendors.
Photographer: Jarren Vink
Stylist: Anna Lemi
Retoucher: Creative Drive
Visuals used for digital and print assets.
Role: Developed creative concept, selected talent that suited the concept, briefed photographer and stylist in pre-production, art directed photoshoot ensuring all plates were captured to build complex key visuals in post production. Managed and oversaw art retouching with vendors.
Photographer: Travis Rathbone
Stylist: JoJo Li
Retoucher: Velem
Visuals used for digital and print assets.
Role: Developed creative concept, selected talent that suited the concept, briefed photographer and stylist in pre-production, art directed photoshoot ensuring all plates were captured to build complex key visuals in post production. Managed and oversaw art retouching with vendors.
Photographer: Travis Rathbone
Stylist: Sara Wacksman
Retoucher: Creative Drive
Visuals used for digital and print assets.
Role: Developed creative concept, selected talent that suited the concept, briefed photographer and stylist in pre-production, art directed photoshoot ensuring all plates were captured to build complex key visuals in post production. Managed and oversaw art retouching with vendors.
Photographer: Jamie Chung
Stylist: Alex Brannian
Retoucher: Creative Drive
A collection of visuals from across multiple seasons utilized for Travel Retail packaging for the Estée Lauder brand.
Role: Art directed photoshoots ensuring all plates were captured to build complex key visuals in post production. Managed and oversaw art retouching with vendors.
Photographer: Greg Delves
Retoucher: Q Studios
Visuals used for digital and in-store assets.
Role: Developed creative concept, selected talent that suited the concept, briefed photographer and stylist in pre-production, art directed photoshoot ensuring all plates were captured to build complex key visuals in post production. Managed and oversaw art retouching with vendors.
Photographer: Matthew Chaves
Stylist: Jen Tran
Retoucher: Velem
A seasonal go-to guide designed for Estée Lauder Beauty Advisors to learn the latest trends, tips and product picks of the season. This edition was created as a mini website that consisted of 13 different pages.
Role: Designed page layouts and utilize visual assets across all categories to help tell different stories throughout the report. Partnered with the Education and Beauty Advisors to create beauty application video content. Managed and oversaw the retouching and color correction of videos in post-production. Provided feedback and layout edits to the vendor building the site.
Visuals used for digital and in-store assets.
Role: Developed creative concept, selected talent that suited the concept, briefed photographer and stylist in pre-production, art directed photoshoot ensuring all plates were captured to build complex key visuals in post production. Managed and oversaw art retouching with vendors.
Photographer: Dylan Griffin
Stylist: Elizabeth Press
Retoucher: Creative Drive
Visuals used for digital and print assets.
Role: Developed creative concept, selected talent that suited the concept, briefed photographer and stylist in pre-production, art directed photoshoot ensuring all plates were captured to build complex key visuals in post production. Managed and oversaw art retouching with vendors.
Photographer: Travis Rathbone
Stylist: Megan Caponetto
Retoucher: Creative Drive
