Visuals used for digital and print assets.
Role: Developed creative concept, selected talent that suited the concept, briefed photographer and stylist in pre-production, art directed photoshoot ensuring all plates were captured to build complex key visuals in post production. Managed and oversaw art retouching with vendor.
Photographer: Dylan Griffin
Stylist: Jennifer Tran
Retoucher: Creative Drive
The Into The Blue campaign comprised over 160 images that found application across Estée Lauder's global markets, serving as visual elements for digital, print, and in-store materials.
Role: Developed creative concept, selected talent that suited the concept, briefed photographer, stylist and CGI house in pre-production, art directed photoshoot ensuring all plates were captured to build complex key visuals in post production. Managed and oversaw art retouching with vendors.
Photographer: Samuel Bristow
Stylist: Jen Tran
Background CG Stills: Steelworks
CG + Motion Artist: Alistair Benchenstein
Retoucher: Creative Drive
Visuals featured across digital and print channels.
Role: Developed the creative concept, led pre-production briefing with the photographer and stylist, and art directed the photoshoot to ensure all elements were captured to build out the key visuals in post-production. Managed and oversaw retouching with external vendor to ensure the highest quality and brand consistency.
Photographer: Brooke Shanesy
Stylist: Kat Lozhnikova
Retoucher: White Honey
Visuals featured across digital and print channels.
Role: Developed creative concept, selected talent that suited the concept, briefed photographer and stylist in pre-production, art directed photoshoot ensuring all plates were captured to build complex key visuals in post production. Managed and oversaw art retouching with vendors.
Photographer: Brooke Shanesy
Stylist: Shelby Kay Reed
Visuals used for digital and print assets.
Role: Developed creative concept, selected talent that suited the concept, briefed photographer and stylist in pre-production, art directed photoshoot ensuring all plates were captured to build complex key visuals in post production. Managed and oversaw art retouching with vendor.
Photographer: Carlton Davis
Stylist: Suzy Kim
Retoucher: Creative Drive
Visuals used for digital, print and in-store assets.
Role: Developed creative concept, selected talent that suited the concept, briefed photographer and stylist in pre-production, art directed photoshoot ensuring all plates were captured to build complex key visuals in post production. Managed and oversaw art retouching with vendors.
Photographer: Jarren Vink
Stylist: Anna Lemi
Retoucher: Creative Drive
The Tartan campaign comprised over 160 images that found application across Estée Lauder's global markets, serving as visual elements for digital, print, and in-store materials.
Role: Developed creative concept, selected talent that suited the concept, briefed photographer and stylist in pre-production, art directed photoshoot ensuring all plates were captured to build complex key visuals in post production. Managed and oversaw art retouching with vendor.
Photographer: Matthew Chaves
Stylist: Jen Tran
Retoucher: Velem
Rouse the Wind was the first Urban Decay program to integrate CGI and AI in creating compelling campaign visuals. The project was one of three selected within the L’Oréal corporation as a test case for leveraging CGI and AI in creative production. Visuals were featured on China’s digital platform, Tmall, for the D11 hallmark event.
Role: Developed the creative concept, selected the agency best equipped to execute the vision through CGI and AI integration, and art directed the development of key visuals in partnership with the external agency.
Agency: Industral Color
Visuals used for digital and print assets.
Role: Developed creative concept, selected talent that suited the concept, briefed photographer and stylist in pre-production, art directed photoshoot ensuring all plates were captured to build complex key visuals in post production. Managed and oversaw art retouching with vendors.
Photographer: Dylan Griffin
Stylist: Jen Tran
Retoucher: Velem
Visuals used for digital and print assets.
Role: Developed creative concept, selected talent that suited the concept, briefed photographer and stylist in pre-production, art directed photoshoot ensuring all plates were captured to build complex key visuals in post production. Managed and oversaw art retouching with vendors.
Photographer: Travis Rathbone
Stylist: JoJo Li
Retoucher: Velem
The Pop of Summer campaign was developed specifically for the U.S. market, supporting multiple department store promotions and an online “Build Your Gift” experience. The visuals were leveraged across Estée Lauder’s U.S. channels, including digital, print, and in-store applications.
Role: Developed creative concept, selected talent that suited the concept, briefed photographer, stylist and CGI house in pre-production, art directed photoshoot ensuring all plates were captured to build complex key visuals in post production. Managed and oversaw art retouching with vendors.
Retoucher: Velem
This campaign highlights the brand’s year-round gifting services, used for digital and print.
Role: Developed creative concept, selected talent that suited the concept, briefed photographer and stylist in pre-production, art directed photoshoot ensuring all plates were captured to build complex key visuals in post production. Managed and oversaw art retouching with vendors.
Photographer: Greg Delves
Stylist: Anne Dixon
Retoucher: Creative Drive
Visuals used for digital and in-store assets.
Role: Developed creative concept, selected talent that suited the concept, briefed photographer and stylist in pre-production, art directed photoshoot ensuring all plates were captured to build complex key visuals in post production. Managed and oversaw art retouching with vendors.
Photographer: Matthew Chaves
Stylist: Jen Tran
Retoucher: Velem
Visuals used for digital and print assets.
Role: Developed creative concept, selected talent that suited the concept, briefed photographer and stylist in pre-production, art directed photoshoot ensuring all plates were captured to build complex key visuals in post production. Managed and oversaw art retouching with vendors.
Photographer: Travis Rathbone
Stylist: Sara Wacksman
Retoucher: Creative Drive
The More Is More campaign comprised over 160 images that found application across Estée Lauder's global markets, serving as visual elements for digital, print, and in-store materials.
Role: Developed creative concept, selected talent that suited the concept, briefed photographer and stylist in pre-production, art directed photoshoot ensuring all plates were captured to build complex key visuals in post production. Managed and oversaw art retouching with vendor.
Photographer: Dylan Griffin
Stylist: Jen Tran
Retoucher: Velem
A collection of visuals from across multiple seasons utilized for Travel Retail packaging for the Estée Lauder brand.
Role: Art directed photoshoots ensuring all plates were captured to build complex key visuals in post production. Managed and oversaw art retouching with vendors.
Photographer: Greg Delves
Retoucher: Q Studios
Visuals featured across digital and print channels.
Role: Developed creative concept, selected talent that suited the concept, briefed photographer and stylist in pre-production, art directed photoshoot ensuring all plates were captured to build complex key visuals in post production. Managed and oversaw art retouching with external vendor.
Moondust Hearts Quad
Photographer: Brooke Shanesy
Stylist: Shelby Kay Reed
Cross-Sell
Photographer: Tynan Daniels
Stylist: Amy Metzgar
Moondust Monos
Photographer: Leyla Stefani
Stylist: Lauren Lightfoot
Visuals used for digital and in-store assets.
Role: Developed creative concept, selected talent that suited the concept, briefed photographer and stylist in pre-production, art directed photoshoot ensuring all plates were captured to build complex key visuals in post production. Managed and oversaw art retouching with vendors.
Photographer: Dylan Griffin
Stylist: Elizabeth Press
Retoucher: Creative Drive
A seasonal go-to guide designed for Estée Lauder Beauty Advisors to learn the latest trends, tips and product picks of the season. This edition was created as a mini website that consisted of 13 different pages.
Role: Designed page layouts and utilize visual assets across all categories to help tell different stories throughout the report. Partnered with the Education and Beauty Advisors to create beauty application video content. Managed and oversaw the retouching and color correction of videos in post-production. Provided feedback and layout edits to the vendor building the site.
Visuals used for digital and print assets.
Role: Developed creative concept, selected talent that suited the concept, briefed photographer and stylist in pre-production, art directed photoshoot ensuring all plates were captured to build complex key visuals in post production. Managed and oversaw art retouching with vendors.
Photographer: Jamie Chung
Stylist: Alex Brannian
Retoucher: Creative Drive
